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hihi, I’m Uli 👋 

I’m a full cycle Product Designer passionate about storytelling and crafting user-centric solutions. I specialize in scalable design systems, rapid prototyping, and balancing user needs with business goals to deliver impactful results.
Selected Case Studies:
Light - Big Vertical

Shoppable Recipe Page Experience

  • ​Redesigned a mobile-first recipe page for Casablanca Market, empowering users to discover and shop related ingredients and cookware, boosting engagement by 85% and session duration by 40%.

  • Conducted user research, prototyping, and usability testing, integrating updates into the design system for consistency.

Light - Big Vertical

Design System  for Casablanca Market

  • Rebuilt and standardized the design system for Casablanca Market, improving team efficiency by 250%.

  • Ensured WCAG compliance, replaced outdated components, enhanced scalability, and annotated and maintained the design library documentation.

Light - Big Vertical

AI-Driven Sentiment Analysis - Immersive Experience

  • Created an AI-powered multimedia experience for Pinchuk Art Centre visualizing news sentiment through 3D simulations in Unreal Engine.

  • Increased audience engagement by 35% and attracted significant media attention.

  • Collaborated with cross-functional teams to deliver immersive digital and physical experiences.

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